[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.indeso.sk\/seo-texty-pr-clanky-a-obsah-je-medzi-nimi-rozdiel\/#Article","mainEntityOfPage":"https:\/\/www.indeso.sk\/seo-texty-pr-clanky-a-obsah-je-medzi-nimi-rozdiel\/","headline":"Seo texty, PR \u010dl\u00e1nky a obsah. Je medzi nimi rozdiel?","name":"Seo texty, PR \u010dl\u00e1nky a obsah. Je medzi nimi rozdiel?","description":"https:\/\/tech.sme.sk\/c\/20735608\/prelomova-geneticka-liecba-nemusi-fungovat-niektori-ludia-su-imunni.html V za\u010diatkoch zakladania n\u00e1\u0161ho webu sme so SEO a tvorbou obsahu nemali ve\u013ek\u00e9 sk\u00fasenosti, koniec koncov, kto ich v za\u010diatkoch m\u00e1. Rozpo\u010det na n\u00e1\u0161 on-line projekt bol celkom dostato\u010dn\u00fd, preto sme ne\u0161etrili na \u017eiadnej \u010dasti, ktor\u00e1 tvorila jeho celok. Z tohto d\u00f4vodu sme neraz investovali aj tak\u00e9 peniaze, ktor\u00e9 sme vlastne v\u00f4bec nemuseli. Jednou…","datePublished":"2020-01-08","dateModified":"2024-01-28","author":{"@type":"Person","@id":"https:\/\/www.indeso.sk\/author\/#Person","name":"","url":"https:\/\/www.indeso.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1bbb35219ad819cefa53fdc5515b24173b84f885da520bcb5e2dcb96444d797b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1bbb35219ad819cefa53fdc5515b24173b84f885da520bcb5e2dcb96444d797b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"indeso.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.indeso.sk\/wp-content\/uploads\/img_a312238_w16793_t1590567677.jpg","url":"https:\/\/www.indeso.sk\/wp-content\/uploads\/img_a312238_w16793_t1590567677.jpg","height":0,"width":0},"url":"https:\/\/www.indeso.sk\/seo-texty-pr-clanky-a-obsah-je-medzi-nimi-rozdiel\/","about":["Firmy"],"wordCount":393,"articleBody":" https:\/\/tech.sme.sk\/c\/20735608\/prelomova-geneticka-liecba-nemusi-fungovat-niektori-ludia-su-imunni.html   V za\u010diatkoch zakladania n\u00e1\u0161ho webu sme so SEO a tvorbou obsahu nemali ve\u013ek\u00e9 sk\u00fasenosti, koniec koncov, kto ich v za\u010diatkoch m\u00e1. Rozpo\u010det na n\u00e1\u0161 on-line projekt bol celkom dostato\u010dn\u00fd, preto sme ne\u0161etrili na \u017eiadnej \u010dasti, ktor\u00e1 tvorila jeho celok. Z tohto d\u00f4vodu sme neraz investovali aj tak\u00e9 peniaze, ktor\u00e9 sme vlastne v\u00f4bec nemuseli. Jednou z tak\u00fdchto kateg\u00f3ri\u00ed boli texty. Napr\u00edklad, dali sme si inzer\u00e1t, \u017ee h\u013ead\u00e1me \u010dloveka na tvorbu PR \u010dl\u00e1nkov. Cenu sme stanovili tak\u00fa, ak\u00fa n\u00e1m poradili v jednej agent\u00fare. \u017de vraj ke\u010f p\u00f4jdeme s cenou dole, nedostaneme ni\u010d kvalitn\u00e9. Tieto neskuto\u010dne drah\u00e9 PR \u010dl\u00e1nky sme si n\u00e1sledne umiestnili priamo na n\u00e1\u0161 web. Ke\u010f\u017ee sme chceli, aby na \u0148om obsah prib\u00fadal ka\u017ed\u00fd de\u0148, platili sme si za skuto\u010dne ve\u013emi ve\u013ea \u010dl\u00e1nkov. Po istej dobe sme natrafili na sle\u010dnu, ktor\u00e1 n\u00e1m poradila, \u017ee na web by sme si mali necha\u0165 vytv\u00e1ra\u0165 klasick\u00e9 obsahov\u00e9 \u010dl\u00e1nky. Tie musia by\u0165 taktie\u017e kvalitn\u00e9, no pre copywritera je ich spracovanie logicky \u013eah\u0161ie. Nemus\u00ed sa zaobera\u0165 k\u013e\u00fa\u010dov\u00fdmi slovami \u010di sp\u00e4tn\u00fdmi odkazmi. To je mimochodom \u010fal\u0161ia vec. Obsahov\u00fd \u010dl\u00e1nok nie je SEO text. Nemus\u00ed teda obsahova\u0165 pravidl\u00e1, ktor\u00e9 musia ma\u0165 texty, ktor\u00e9 sl\u00fa\u017eia na samotn\u00fa optimaliz\u00e1ciu str\u00e1nky. Samozrejme, nie je to na \u0161kodu, no v r\u00e1mci financi\u00ed niekedy i \u00e1no. T\u00fdmito riadkami v\u00e1m chcem poveda\u0165 to, \u017ee medzi r\u00f4znymi typmi textov s\u00fa ist\u00e9 rozdiely, a to ako v cene, tak aj v ich kvalite. Netvrd\u00edm, \u017ee by ste mali nie\u010do odfl\u00e1knu\u0165, len rozli\u0161ova\u0165, \u010do vlastne potrebujete a za \u010do plat\u00edte. Tak\u017ee e\u0161te raz kr\u00e1tke zhrnutie, ktor\u00e9 v\u00e1m ur\u010dite pom\u00f4\u017ee sa dostato\u010dne zorientova\u0165.  PR \u010dl\u00e1nok sl\u00fa\u017ei na umiestnenie na inom webe. Obsahuj\u00fa sp\u00e4tn\u00e9 odkazy a musia by\u0165 skuto\u010dne dobre prepracovan\u00e9. SEO textym\u00f4\u017eu by\u0165 na va\u0161om, ale i na inom webe, no musia obsahova\u0165 SEO z\u00e1klady. Obsahov\u00e9 \u010dl\u00e1nkypatria na v\u00e1\u0161 web, nemusia v nich by\u0165 sp\u00e4tn\u00e9 odkazy a ani nejak\u00e9 cielen\u00e9 pou\u017e\u00edvanie k\u013e\u00fa\u010dov\u00fdch slov, aj ke\u010f to nie je na \u0161kodu.                                                                                                                                                                                                                                                                                                                                                                                         4.2\/5 - (19 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Seo texty, PR \u010dl\u00e1nky a obsah. Je medzi nimi rozdiel?","item":"https:\/\/www.indeso.sk\/seo-texty-pr-clanky-a-obsah-je-medzi-nimi-rozdiel\/#breadcrumbitem"}]}]